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Mobile advertisers innovate as the marketplace evolves

What’s Changing in Mobile Marketing?

Mobile ads — and their formats — are adjusting as different kinds of screens proliferate and marketers move beyond standard banner advertising to discover different ways to engage consumers. Changes in mobile usage, such as the rise of mobile video, are spurring advertisers to experiment with different ad types. “We are doing more. . . rich media ads, but its. . .still an untapped market,” according to Brian Colbert, VP of mobile advertising sales at Pandora.


In this article eMarketer discusses the changes that are being made to static banner advertising on mobile devices and talks about the changes being demanded by mobile users.


Are you up to par with your mobile advertising? Do you even have an optimized mobile website? At Creative Mobile Strategies we can help you to have great mobile content. Contact us at 503.244.7916 or email info(@) for a free evaluation of your mobile marketing approach.

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