Mobile ads — and their formats — are adjusting as different kinds of screens proliferate and marketers move beyond standard banner advertising to discover different ways to engage consumers. Changes in mobile usage, such as the rise of mobile video, are spurring advertisers to experiment with different ad types. “We are doing more. . . rich media ads, but its. . .still an untapped market,” according to Brian Colbert, VP of mobile advertising sales at Pandora.
In this article eMarketer discusses the changes that are being made to static banner advertising on mobile devices and talks about the changes being demanded by mobile users.
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