In this first lesson let’s talk a bit about what QR codes are and
what one can accomplish for your business.
First a little history!
In fact, QR codes are nothing more than an upgraded version of
the bar code. The difference between the two is that a QR code
carries a bunch more data than a traditional bar code.
The QR code was developed by Denso Wave, a subsidiary of
Nippondenso, that is in turn owned by Toyota. The QR Code was
invented to improve the speed of assembly of cars according
to specific customer orders.
When you look carefully, you will see that the typical QR has numerous
black dots inside of a square. The dots stand for either a 1 or a 0 (zero)
in binary code and when combined the dots and spaces make up what the
QR code is saying.
How and Why QR Codes Work
Normally, the QR code is read beginning in the bottom right corner
moving up to read the first line, then it shifts one row to the left and starts
down. This up and down Scanning method allows the data that is
printed inside the QR code to be electronically accessible by using a high
definition camera and interpreted electronically.
The data that is gathered from the code then determines what kind of
vehicle the production line is making. After it was designed and
perfected, the QR code was used to distinguish between the various kinds of
vehicles that were assembled in the different assembly lines of the
This kind of production system called for a different type of
ID to be used. Recall that at some point in this time, Toyota
was one of a very Limited number of car makers that was assembling
different vehicles, using the same systems, within a single factory.
Normally, you needed a different set of robots, welders, computers and
programs on an automotive assembly line.
Since Toyota was utilizing one factory to produce different vehicles, they
required an efficient way to determine which car needed what parts,
would be painted what color and receive what tires. The QR code gave them
the advantage they required to be able to integrate many systems
to assemble many cars, vans, pickups and suv’s, within the same factory.
The QR code has been found to be extremely handy when it comes to putting
a lot of the things you want to say into a very small package. Since then, the QR
Code and its successors have been turning up more and more in all types of
businesses. But unlike barcodes the QR code is mostly used in systems that
require a lot of data in a limited printable area, more than you can place on
QR Codes and Mobile Devices
There is another use for QR Codes in business, that’s as
embedded messages. The QR code is very useful for containing a message
that can only be decoded by a mobile phone that has the necessary
app or program to decode it.
That’s it for our first lesson on QR Codes. For more help, or to
create a QR Code for your business contact Creative Mobile Strategies at
503.244.7916 or email us at info(@)CreativeMobileStrategies.com. We can
make a QR Code for you, plain or fancy or help you with any of your other
mobile marketing needs.