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Content is as important as context in mobile campaigns

Content is King?

The importance of context in mobile marketing shouldn’t complicate the value of content, with each significant in generating successful campaigns. Getting one correct and ignoring the other can negate a campaign, according to Warren Zenna, managing director of digital and mobile at Woods Witt Dealy & Sons, New York.
Mobile Marketer asks which is more important, context or content. Or maybe it’s both. Whichever it may be the argument is sure to continue with some marketers saying content is more important, while others sing the praises of context.
Creative Mobile Strategies stands ready to help you develop an outstanding mobile marketing campaign. From building your mobile website, to QR codes to creating winning SMS/Texting programs. Contact us at 503.244.7916 or email: info(@) and we’ll evaluate your mobile possibilities free of charge.
Photo credit: Ludwig Gatzke / / CC BY-NC-SA;

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