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Category Archives: Uncategorized

Here’s Why You Must Have a Mobile Site!

More often than not, mobile searches end up with the user taking action — that is if sites are mobile friendly. In this article Mobile Marketing Magazine says four in ten mobile searchers are looking to consummate a purchase but will switch to another site if the first page isn’t optimized for mobile. The report […]

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Content is as important as context in mobile campaigns

The importance of context in mobile marketing shouldn’t complicate the value of content, with each significant in generating successful campaigns. Getting one correct and ignoring the other can negate a campaign, according to Warren Zenna, managing director of digital and mobile at Woods Witt Dealy & Sons, New York.   Mobile Marketer asks which is […]

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Mobile advertisers innovate as the marketplace evolves

Mobile ads — and their formats — are adjusting as different kinds of screens proliferate and marketers move beyond standard banner advertising to discover different ways to engage consumers. Changes in mobile usage, such as the rise of mobile video, are spurring advertisers to experiment with different ad types. “We are doing more. . . […]

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Is SMS Marketing Dying?

Push messages are intrusive and they run down the battery on your mobile device to boot. So is SMS marketing beginning to wear out its welcome? Is it becoming too popular?   The question is asked and answered by Mobile Marketeer. The newsletter looks at push messaging from several angles and examines good uses and […]

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Mobile Marketing: Tablets or Smartphones?

It’s pretty much a given that tablet ownership is soaring, both in the US and globally. But what to do about mobile marketing to tablets versus marketing to smartphones.   Search Engine Watch says tablets accounted for 18.31 percent of conversions in a world where mobile only makes up 3.62 percent of all conversions. So […]

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Mobile Optimized Websites That Work

Here’s a quick primer on mobile website optimization. You’ll learn what you need to do to make sure your website is accessible to smartphone and tablet users.   KISSmetrics gives you eight quick tips on mobile web design. From keeping your mobile site simple to talking in sound bites to taking the size of the […]

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Is Your Mobile Website Tablet Ready?

Is your mobile website prepared for the inevitable tablet shopper. If not, it’d better be. ABI Research estimates that of the 145 million tablets that will be sold this year, half of them will be sold in the US.   Media Post’s Marketing Daily explores the US fascination with tablets in a just published article. […]

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Mobile Commerce to Quadruple

If you’re still holiding out on developing a mobile marketing business plan, you probably don’t want to know that Forrester is projecting growth to $31 billion in the next five years.   While the major retailers of the world have adopted mobile marketing strategies, Mashable in its exclusive report of the Forrester numbers notes that […]

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A Great Mobile Marketing Cheat Sheet

On it’s blog Network Solutions provides an excellent list of the reasons that businesses need to adopt mobile websites. Today, a lot of businesses point proudly to their traditional websites and say they’re up to date. That may explain why such a small percentage of businesses are connecting with the more than one billion mobile […]

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Mobile Web Design Checklist

Just because you can see your website on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are specifically designed for the small screens found on smartphones and tablets, with the needs of mobile users (in other words your customers) in mind. A mobile-friendly site helps your business connect with customers and drive sales.   […]

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